Pleasure, we are Formotype.
Formotype is a global brand design and typography studio dedicated to building solid brands, consistent visual systems, and durable graphic languages. We operate at the intersection of strategy, design, and technical precision, developing identities that sustain businesses over time, rather than just trend cycles.
Operationally established since 2024, Formotype was born with an institutional mindset from day one. We do not operate as an experimental collective or a volume-oriented studio. Our structure is designed for rigor, continuity, and sustainable growth, with clear processes, well-grounded decisions, and accountability for every delivery.
We believe that design is a strategic discipline. More than aesthetics, it organizes perception, builds authority, and influences decisions. Therefore, we treat brands as living systems that must be designed to scale, adapt, and remain relevant in complex cultural and market contexts.
Mission Statement
To design brands and visual systems with technical rigor, strategic intelligence, and long-term vision, helping companies build authority, clarity, and relevance on a global scale.
Formotype’s mission is not only to deliver high-quality design but to raise the standard of the creative market, demonstrating that precision, method, and institutional ambition are real competitive advantages.
Vision Statement
To establish Formotype as a global benchmark in brand design and typography, recognized for the consistency of its systems, the maturity of its positioning, and the ability to influence standards within the international creative market.
We seek to build a company that does not rely on trends, personalism, or short attention cycles, but instead consolidates itself as a creative institution, respected by clients, peers, and the market itself.
Leadership and Structure
Formotype is structured as a creative organization driven by clear leadership, defined processes, and specialized collaboration. Our operations combine centralized strategic direction with a network of technical and creative competencies aligned with the company’s standards.
At the helm of Formotype is Samuel "Sam" Alan, CEO, Founder, and Head of Business. Sam leads the strategic vision, institutional positioning, and business decisions of the company, ensuring coherence between ambition, execution, and sustainable growth. His leadership establishes the principles that guide every project, from conceptual definition to final delivery.
Formotype operates with a flexible and scalable structure, composed of specialized professionals and partners who act according to the complexity and demands of each project. This model allows for high technical rigor, quality control, and institutional consistency, without sacrificing agility and depth.
More than a sum of individuals, the Formotype team functions as an integrated system, guided by clear direction, shared accountability, and a commitment to excellence. Leadership defines the north star, while the collective structure sustains the execution and continuous evolution of the company.
Sam Alan
Founder, CEO & Head of Business
Formotype.
São Paulo, Brazil - Remote HQ
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